EST. 2021 • GRAND LEDGE, MI

We believe advertising should be transparent, strategic, and built to last.

Optimal Media Mindset helps businesses grow with smarter digital advertising, sharper landing pages, and performance-focused campaign strategy.

OUR STORY

Built on real performance, not promises.

We started Optimal Media Mindset because too many businesses were getting burned by agencies that overpromised and under-delivered. We take a different approach: clear strategy, honest reporting, and work we’re genuinely proud of.

Based in Grand Ledge, Michigan, we serve clients across the Midwest and beyond who value straightforward communication and measurable improvement over flashy presentations.

MISSION STATEMENT

Optimal Media Mindset helps businesses grow with smarter digital advertising, sharper landing pages, and performance-focused campaign strategy. We combine paid media expertise, conversion-driven design, and ongoing optimization to build marketing systems designed to attract qualified leads, improve campaign performance, and support sustainable growth.

WHY BUSINESSES CHOOSE US

A partnership built on clarity and results

Full-system thinking

We don’t just manage ads. We look at your entire customer acquisition system — from first click to booked appointment — and optimize every step.

Transparent reporting

You always know exactly where your budget is going and what it’s producing. No black boxes, no surprise invoices.

Conversion-first approach

Great ads are worthless without great landing pages. We build or improve the pages that turn clicks into leads and leads into customers.

Realistic expectations

We tell you what’s realistic based on your industry, budget, and offer. We’d rather under-promise and over-deliver than the opposite.

BASED IN GRAND LEDGE, MICHIGAN

A Michigan-based agency with a national reach

Being based in Michigan gives us a grounded perspective. We understand the realities of running a business in competitive markets — whether you’re a contractor in Lansing, a manufacturer in Grand Rapids, or a clinic serving the Detroit metro. We bring that practical mindset to every campaign.

Core industries we know deeply

90+

Days typical optimization cycle

100%

Transparent reporting & communication

THE TEAM

Experienced practitioners, not account managers

Our team brings together paid media specialists, conversion-focused designers, and strategists who have managed millions in ad spend across the industries we serve.

Amanda M Castleberry

Founder

Leads strategy and client partnerships with 15+ years in performance marketing. Focused on building transparent, results-driven systems for home services and B2B clients.

Mark J Castleberry

President

Oversees operations and growth. Brings deep experience in scaling service-based businesses and ensuring every campaign aligns with real revenue goals.

Jason Wojciechowicz

Lead Media Buyer & Optimization

Manages day-to-day Google Ads, Meta Ads, and native campaigns. Expert in audience testing, bid strategy, and continuous performance optimization.

Taylor Graham

Finance & Operations Head

Manages financial oversight, client reporting accuracy, and internal operations to ensure every campaign is tracked and profitable.

We are a hands-on leadership team that works directly with every client. No account managers — real practitioners.

Our Commitment to Compliance & Transparency

We never guarantee specific results, ROAS, lead volume, or platform approvals.
All campaign performance claims are illustrative and based on aggregated past client work. Your results will vary.
We are fully transparent about platform policies, approval requirements, and what is realistically achievable.
We do not use fake testimonials, fake reviews, or misleading scarcity tactics.
Optimal Media Mindset is an independent advertising agency and is not affiliated with Google, Meta, Microsoft, Taboola, Outbrain, or MediaGo.