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CASE STUDIES

Realistic improvements from real campaigns.

These are illustrative examples based on aggregated client work. Your results will vary based on industry, budget, offer strength, creative quality, and market conditions. We do not guarantee specific outcomes.

HOME IMPROVEMENT • GOOGLE ADS + LANDING PAGE • 5 MONTHS

Lakeside Home Improvements

Location
West Michigan

THE CHALLENGE

Broad match campaigns were generating high volume but low-quality leads. Cost per lead averaged $92 with poor show-up rates for appointments. The existing website landing page had slow load times and unclear offers.

THE STRATEGY

Implemented tightly themed search campaigns with custom negative keyword lists, built a dedicated high-converting landing page with trust signals, clear pricing tiers, and qualification form. Added call tracking and CRM integration.

Performance Results
▲ IMPROVEMENT
-38%
Cost Per Lead
$92 → $57
+52%
Lead-to-Appointment Rate
3.1x
Return on Ad Spend
Monthly Qualified Leads (Illustrative)
42
Month 1
61
Month 2
78
Month 3
91
Month 4
112
Month 5
Important: These results are illustrative and based on one client’s experience over a specific period. Results vary significantly by industry, budget allocation, creative quality, offer competitiveness, seasonality, and platform changes. We do not guarantee similar outcomes.
B2B PROFESSIONAL SERVICES • GOOGLE + META • 6 MONTHS

Apex Business Solutions

Location
Statewide Michigan + Remote

THE CHALLENGE

Inconsistent lead quality from LinkedIn and Google Ads. Poor tracking meant they couldn’t attribute revenue to campaigns. High cost per qualified lead ($185) with low close rates.

THE STRATEGY

Full-funnel approach: top-of-funnel awareness campaigns on Meta, bottom-of-funnel high-intent Google campaigns, new conversion-optimized landing page with qualification quiz, and proper CRM + call tracking implementation.

Performance Results
▲ IMPROVEMENT
-29%
Cost Per Qualified Lead
$185 → $131
2.9x
Return on Ad Spend
+41%
SQL to Opportunity Rate
Cost Per Qualified Lead Trend (Illustrative)
$185
Start
$162
Mo 2
$149
Mo 4
$131
Mo 6
Important: These results are illustrative. B2B sales cycles are longer and influenced by many factors beyond advertising. We do not guarantee specific results, lead volumes, or revenue outcomes.
HEALTH & BEAUTY CLINIC • META + NATIVE + LANDING PAGE • 4 MONTHS

PureGlow Medical Aesthetics

Location
Southeast Michigan

THE CHALLENGE

High ad spend on Meta with low booking rate. Creative was performing but landing page had high bounce rate and confusing booking flow. Cost per booking was unsustainable.

THE STRATEGY

Rebuilt the entire booking funnel with a clean, trust-heavy landing page, added retargeting sequences, introduced native advertising for awareness, and implemented stronger offer framing with limited-time incentives (ethically presented).

Performance Results
▲ IMPROVEMENT
-34%
Cost Per Booking
+67%
Booking Conversion Rate
2.4x
ROAS on Meta
Booking Conversion Rate (Illustrative)
2.8%
Before
3.9%
Mo 1
4.7%
Mo 2
5.9%
Mo 4
Important: These results are illustrative. Health & beauty advertising is heavily regulated. All campaigns must comply with platform and legal requirements. Results vary by location, offer, season, and creative performance. We do not guarantee outcomes.

These results demonstrate the type of work we do and the improvements clients have experienced. Every business is different. We provide honest assessments during the audit process and only recommend working together when we believe there is a strong opportunity for meaningful improvement.

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